Welcome to MENUMAG, the second edition of Scandinavian Design Originals. This time we open a window to our world and show you some of the fascinating processes behind good design. Whether it is the 2010 hair trends, one of the world's finest power boats or a double-walled thermo mug, it's all about design, and how to turn abstract trends into tangible products.
Like in the article on trends. Our logo has changed recently, marking the first step toward a new visual identity to suit the new times. The logo emphasizes that at Menu, daily dialogues between design and people constantly generate new ideas. And nothing is more fascinating than when millions of people all over the world suddenly do things in the same new way, made possible by design. That is truly original. View the magazine using the link below.
http://viewer.zmags.com/publication/0e01a32d#/0e01a32d/1
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