Tuesday, July 7, 2009

CREATIVE DANES SALES "WAY UP" IN FIRST HALF OF 2009

The first six month of 2009 has passed and to our great pleasant surprise our sales are up significantly compared with the same period last year.

As we sat down and celebrated this over the 4th of July weekend, we were naturally both claiming that our individual efforts was the reason, but after we sobered up (Monday or Tuesday) we decided to see if we had a better explanation.
This is our “non-biased” analysis:

1. Menu offers more than 250 unique and beautifully designed items and most of them have clever and practical features to them as well. In our current assortment 150 items are priced between $30 and $70.

2. More than any other design brand Menu continues to modernize the brand by introducing more than 40 new products every 6 month. You might not like them all, but usually there are 2-3 new bestsellers among each batch of new products.

3. For in-store presentation the Menu items come beautifully packaged and thus strengthen its uniqueness. For on-line sales Menu offers numerous professional photos, that facilitates strong web sales.

4. Menu’s bestselling items are Decanting Pourers, Trivets and Rubber-vases. Over the past couple of years 10,000 of these items have been sold in the US alone. Each piece is a conversation piece in itself and every day new people across the US are introduced to the Menu items. The host likes the attention (and wants to buy more Menu) - and the visitor wants a Menu products of her own….and so on.

5. Lastly the fact that Creative Danes has been almost solely focused on promoting Menu for more than two years (instead of carrying 10 different brands) may also have helped a little J


This is our humble opinion – please let us know your thoughts!

No comments: